I don’t need to tell you that building a brand is all about relationships. Selling pretty things is great, don’t get me wrong, but growth just won’t happen without a loyal client-base.
Sure, it sounds easy enough – connect with your customers and they’ll be more likely to do business with you – but where do you start? Right here, of course, with these simple tricks for using creative content to grab (and keep) your online audience’s attention.
From social media posts to logos and brand creative, the user experience is a visual journey and it begins before anyone even visits your website. If you want your marketing to inspire users to click through, you’ll need to prioritize your creative.
Visuals are used to grab your audiences’ attention, true, but they also provide valuable insight into your brand, helping you tell your business’ complete story through color, humor, and tone.
“Audiences relate to personalities, and every product can be infused with one.” Be creative with your creative, have fun with it, and allow your personality to shine through. Don’t just tell your audience who you are – show them!
Speaking of showing your personality… a successful marketing plan relies on more than aesthetics – it’s all about gaining and nurturing those connections with your audience. People don’t buy from businesses; they buy from people so, show your customers who you really are by pulling back the curtain on social media.
Authentic, personal, and of course, eye-catching posts can help your customers get a better sense of who you are as a brand, not just what you sell. And, with 50% of every buying decision driven by emotion, it’s important that your customers connect with you on an emotional level. So, go ahead, go behind the scenes and give your customers a peek into your everyday operations.
Have you given some thought to your content lately? Is it engaging? Is it valuable? Is it creative? If you answered “no,” it may be time to re-think your content strategy. Whether your content is driven by social posts and blogs or hardcore advertising efforts, it should let your personality shine through. Good, creative content provides insight into your brand, and (gently!) pushes your audience towards the realization that you’re awesome and worth doing business with.
Keep your content personal but informative, fun but valuable; be the solution your customers have been searching for. If you create content that people want to read, then they’ll read it (if you write it, they will read.)
Maybe you’re short on time but still want to deliver some killer content to your customers, take a minute to bring some of your older content up-to-date – maybe even find fun new ways to use it. Post teasers of your blog on social media, turn popular content into videos, or simply update the old with some new ideas.
Bonus: Updating your content is also GREAT for SEO. Google views well-performing, updated content very positively – so, no excuses!
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