We live in a digital world. From smartphones to tablets to computers, it’s hard to escape your screen these days. “Thanks, Captain Obvious,” you’re probably saying to yourself because, duh! But, here’s the deal – your business should be taking advantage of the e-universe! According to Forbes, 82% of consumers do research online and Tech Crunch reports that 79% of people shop online (15% shop online on a weekly basis!).
You need to reach these consumers! How? With digital marketing, of course! More and more businesses are implementing digital marketing strategies to reach (and engage with) their target consumers online. Your business should be one of them and here’s why.
Print advertising is nice but, boy is it anything but instant! Thanks to artwork and copy submittals, approvals from the publisher, and lead times for the publication to be released, it feels like eternities before a print advertisement even reaches your target audience. Unlike print advertising, digital is immediate. With the click of a button, your business can be seen by a ton of consumers. How many print publications can claim that?
How do you know if your advertisements are working? With print, it can be difficult to measure your results. Digital advertising analysis, on the other hand, is easy-peasy! There’s a myriad of online tools available to track and analyze your digital ads. Check the stats regularly to ensure that you’re getting the results you want and if an ad isn’t working, change it! You have the power to control your message, your audience, and the results.
Targeting your audience with print can be a difficult task. Sure, there are tons of publications out there aimed at specific audiences, but do they really represent your best potential customer? With segmented audiences, you can define your target consumer by a variety of specific factors. The internet allows your business or product to reach consumers all over the world – demographics need not get in the way of successful advertising! You can reach an unlimited of consumers. It would take a lot of time and money to do that with print ads.
Generally, you’ll spend less money to reach your audience with digital advertising than you would with print. Because you control the marketing actions (no newspaper can tell you what to do!), you can control how much money you spend, when you spend it, and who you reach. New to the digital marketing game? Start with a digital campaign that runs for a short amount of time, at a low cost. Test the waters, get a feel for your audience and how the ads work. Remember, if it’s not working, you can always change it up! Flexibility is a beautiful thing!
I’m all about building relationships and digital ads are interactive, giving your audience more opportunities to engage! They are clickable, shareable, and allow for instant gratification. (Have you ever tried clicking on a print ad? Not much happens.) Interaction with your audience makes your business more human and accessible. Digital advertising also gives insight into your clientele that wouldn’t be possible with print. Get to know your followers, find out exactly what they are looking for, and take those opinions seriously! Positive relationships build brands!
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