Social Media Spring Cleaning

Spring has finally sprung (for real this time!) and that means it’s time for a little spring cleaning! No, I’m not talking about your home; it’s time to clean up your social media profiles, people! Yep, social media spring cleaning! When was the last time you took a good, hard look at your accounts – changed things up a bit? I bet it’s been a while.

If your business is trying to attract customers (and build relationships) through social media, your accounts should accurately reflect who you are as a business. And guess what, just like people, businesses change. Here are a few tips on cleaning up your accounts so your social media profiles look shiny and clickable!

Facebook, Instagram, and Twitter

• Make sure your profile picture is accurate (you’re not in college anymore!). If the photo is outdated, replace it with a more current photo or logo.
• Cover photos are key — they represent your business, so consider a (high-quality) shot of your office or store, your team, or a local, seasonal photo.
• Make sure that any “About” sections are complete, updated, and interesting. Update any hours of business, contact information, and website URL, as needed.
• Stay away from (and delete) any polarizing posts or posts that aren’t in line with your business’ aesthetic and message. Try to keep things fun, light-hearted, and business-related.

LinkedIn

• Update your headline. Make sure it’s well-written and contains quality keywords.
• If your photo is out-of-date, update it with a professional, welcoming photo (again, preferably one that looks like you!).
• Add or update your summary to include relevant experience, highlighting accomplishments.
• Add and update any new positions or titles to your LinkedIn resume.
• Update your contact information, if needed, so clients and colleagues can get in touch with you.
• Personalize your profile’s URL with your name or business name.
• Remember to use keywords throughout your profile. This will ensure that you are coming up in relevant searches. Don’t go crazy with keywords (c’mon man!), but they should be used in your Headline, Summary and Experience sections.
• Recommendations make your profile stand out! Unexpected good reviews are always nice, but sometimes you have to ask. Don’t be afraid to approach customers, colleagues, and bosses for a little LinkedIn love.

It’s important to keep your profiles looking shiny and new! Social media marketing is the new networking and you never know who is looking (creepy!) or where a new customer might come from. Take a few minutes each day to review your accounts from the perspective of a customer. Would you be interested in your business? If not, it’s time to step up your social media game. #yougotthis

Do you want to learn more about building your brand on social media? Do you need some help with social media relationship building? Contact Allium Associates– we’d love to hear about your business and how we might be able to help your business Grow. Smarter.

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