Re-Engagement Emails: Why Your Business Should Be Using Them

Standing out among the sea of emails your customers receive each day can be a daunting task. It’s not easy to catch the attention of your target audience when their inboxes are filled with hundred of emails from hundreds of businesses trying to sell them hundreds of products they may or may not need. (There are a lot of emails in my inbox right now- I’m a bit overwhelmed.)

The sad truth is that 25% of your email list will die off each year.

It’s okay to admit that your email engagement rates are less than stellar- no one has time for all these emails. After all, word on the street is that the average human’s attention span is currently less than that of a goldfish! (I’ll make my sentences shorter.) So, if your audience isn’t engaging with your emails, how do you utilize that wonderful email list that you worked so hard to put together? How can you grab your customers’ attention and bring those wilted relationships back to life?

Re-engagement emails may be the answer.

When your subscribers have gone inactive but remain on your list, your email engagement rates could be seriously affected (and you could be at risk of being flagged as SPAM! Oh no!). This is the best time to launch a re-engagement campaign. 71% of marketers surveyed, according to Salesforce, said that re-engagement campaigns are “very effective.”

It’s a great way to find out who is still interested in your brand, clean up your email list (out with the old, in with the new!), and you may even generate some business! So, what are some effective re-engagement tactics? They can be as simple as a “freebie,” coupon codes, fun reasons to love your brand (and why your emails are so great!), or invites to “like” your other pages. The sky is the limit but whatever you decide, make sure it stands out, is aesthetically pleasing, and appeals to your target audience.

You have a ton to offer your customers — show them what they’re missing!

Have you had success with a re-engagement campaign? Are you interested in trying one on for size? I’d love to know about it! For more information on social media, digital, and traditional marketing strategies contact Allium Associates.

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